What Is Customer Segmentation? Customer segmentation is an exercise in which customers are divided into groups based on certain traits...

The developing role of call centres One of the significant contributions to the economies of many nations is the lead-generating call...

As companies come out of the pandemic and look to more exciting growth and the development of new markets, the need for a bright and...

What does a lead generation company do? In the digital age we live in today we only have to enter a few keywords into a search engine to...

As companies become increasingly data-driven, business intelligence or BI will be a key component of your tech stack. This is due to two...

Most business leaders are aware of the incredible power of contact centre analytics when it comes to strategic planning and resource...