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Insights, Updates, and Industry News from XL Marketing

Bonfire Night to Black Friday: The B2B Marketing Calendar for November 2026
6 November 2026

Bonfire Night to Black Friday: The B2B Marketing Calendar for November 2026

November: A Month of Contrasts for B2B Marketers November 2026 presents B2B marketers with a rich but demanding calendar. From Bonfire Night (5th Nove...
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Fireworks in Your Sales Pipeline: November Strategies for B2B Businesses
30 October 2026

Fireworks in Your Sales Pipeline: November Strategies for B2B Businesses

November: The Make-or-Break Month in Q4 November is the month that determines whether Q4 ends with fireworks or fizzles. Deals that start conversation...
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Halloween and the Horror of Bad CRM Data: How to Clean Your Pipeline Before Year End
23 October 2026

Halloween and the Horror of Bad CRM Data: How to Clean Your Pipeline Before Year End

The Haunted CRM: Scarier Than You Think It is Halloween season, and in the world of B2B sales there is nothing more genuinely terrifying than a CRM fi...
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Whole Life Cost Toolkit: How Fleet Managers Can Maximise Value in 2026/27
16 October 2026

Whole Life Cost Toolkit: How Fleet Managers Can Maximise Value in 2026/27

The Hidden Costs Fleets Are Still Ignoring Ask most fleet managers what a vehicle costs and they will quote you a monthly lease rental. Ask the best f...
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Why Telemarketing Still Wins in a Digital World: The Numbers Don't Lie
9 October 2026

Why Telemarketing Still Wins in a Digital World: The Numbers Don't Lie

The Persistent Prediction That Never Came True For the past fifteen years, a recurring prediction has circulated in marketing circles: telemarketing i...
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B2B Appointment Setting in Q4: How to Fill Your Diary Before Christmas
2 October 2026

B2B Appointment Setting in Q4: How to Fill Your Diary Before Christmas

Why Q4 Appointment Setting Requires a Different Approach Booking meetings in Q4 is simultaneously easier and harder than at other times of year. Easie...
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Q4 Is Here: Building Your Lead Generation Engine for the Year-End Sprint
25 September 2026

Q4 Is Here: Building Your Lead Generation Engine for the Year-End Sprint

Q4 Begins on Monday For businesses operating on the calendar year, Q4 starts on 1st October — which is almost upon us. For UK businesses on the April ...
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Researched Fleet Data: Why Intelligence Beats Interruption in Modern Sales
18 September 2026

Researched Fleet Data: Why Intelligence Beats Interruption in Modern Sales

The End of Interruption-Based SellingFor decades, the dominant model of outbound sales was interruption: call enough people, interrupt enough days, an...
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Back to Work, Back to Buying: How September Resets the B2B Sales Cycle
11 September 2026

Back to Work, Back to Buying: How September Resets the B2B Sales Cycle

Why September Is Different There are twelve months in the calendar, but not all months are equal in B2B sales. September sits above all others in term...
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New Plate Month: How September 2026 Could Be Your Best Automotive Month Yet
4 September 2026

New Plate Month: How September 2026 Could Be Your Best Automotive Month Yet

September: The Most Important Month in UK Automotive The September new plate change is the single biggest event in the UK automotive calendar. New reg...
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August Bank Holiday Planning: Your Complete September Sales Preparation Guide
28 August 2026

August Bank Holiday Planning: Your Complete September Sales Preparation Guide

The Last Weekend Before the September Rush The August Bank Holiday weekend is a significant moment in the B2B sales calendar — not because it is a sel...
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Google’s August 2026 Spam Update: What UK SMEs Should Check (and What to Ignore)
27 August 2026

Google’s August 2026 Spam Update: What UK SMEs Should Check (and What to Ignore)

Google finished rolling out the August 2026 spam update last week. If your rankings wobbled, or a Search Console chart looked ugly in mid-August, this...
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