24 April 2026
EV Fleet Transition: What UK Fleet Managers Need to Know in 2026
EV Fleet Transition: What UK Fleet Managers Need to Know in 2026The electric vehicle revolution is no longer on the horizon — it is here, accelerating...
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Marketing Built for Success
Direct & Digital Marketing
Targeted outreach that drives qualified leads and booked appointments for your business
Targeted Campaigns
Qualified Leads
Multi Channel Solutions
Automotive Specialist
All your Automotive Lead Generation, Appointment Setting and Digital Solutions in one UK Agency
XL Marketing is a UK based Direct Marketing and Digital Marketing Agency that has been trading for over 15 years. We have proven skills in Automotive Lead Generation, Appointment Setting, Fleet Data, Website Development and Digital Marketing Campaigns. Our skilled in-house teams deliver technology driven, customer focused solutions focusing on your Return on Investment.
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In Their Words
Working With Leading UK Automotive Businesses
From global IoT leaders and national service networks to multi-franchise dealer groups — see what our clients say about partnering with XL Marketing.
Novuna
Major UK Vehicle Leasing & Finance Provider
“Working with XL is like a breath of fresh air. They set some great appointments and have built a good working relationship with the team. I can recommend their services.”
Head of Corporate Bid
Novuna ↗
Samsara
Global Fleet IoT Leader (NYSE: IOT)
“XL have been an integral part of our UK growth strategy. I have no hesitation to recommend XL’s appointment setting services.”
Marketing Director EMEA
Samsara ↗
RRG Group
Multi-Franchise Motor Retail Group
“XL have been great! Over a number of years we have used XL to inject the fleet sales team with proper fleet opportunities which has helped us grow our business substantially.”
Fleet Director
RRG Group ↗
CVD & Automotive Solutions
Automotive Data Specialists
“The Team at XL are real enthusiasts. Bringing high energy levels to all aspects of their business, which has developed a market-leading database, supported by good quality and value for money IT development.”
Managing Director
CVD & Automotive Solutions ↗
Pertemps Driver Training
National Driver Training Provider
“We get a number of services and appointments from XL. Their Fleet Database is perfect for where we target. They keep our courses busy and we love working with them.”
Head of Business
Pertemps Driver Training ↗
ATS Euromaster
National Tyre & Fleet Service Network
“They always go the extra mile when delivering solutions for customers. They take a brief and then generate their own thoughts and ideas on how the solution might be improved further. Tailored solutions are the norm.”
Head of Marketing
ATS Euromaster ↗Lead Generation & Appointment Setting
Transform your business growth with targeted lead generation and appointment setting — with deep specialism in automotive and telematics, plus full B2B coverage across every sector.
B2B
Connect with decision-makers across UK businesses. We generate qualified B2B leads and set meetings with prospects ready to engage with your products and services.
Automotive
Our flagship sector. Connect with decision-makers across the automotive industry — qualified leads and booked appointments with businesses ready to buy and engage.
Telematics
Reach fleet managers and transport decision-makers looking for telematics solutions. We qualify businesses seeking to optimise fleet operations with the latest technology.
Delivered by Our People
Every lead, every appointment, every campaign comes from a team who genuinely care about your results. Over the course of our 15 year history we have brought in and trained up the best people with the best skills, who all have a passion for helping businesses with their sales and marketing requirements.
Let's Talk
Digital Marketing & Development
Full-service digital solutions for businesses of any sector — bespoke websites, custom apps, SEO, social media, email marketing and security testing, all delivered by our skilled in-house teams.
Web & App Development
Bespoke websites and custom applications built in-house by our development team. From conversion-focused sites to enterprise software, we design and build to drive growth.
Digital Marketing
Drive traffic, leads and brand awareness with full-service digital marketing — SEO, social media management and email campaigns delivered by our in-house team for any sector.
IT Support
Keep your business secure and your systems running. From penetration testing and vulnerability audits to ongoing IT support, our team protects and maintains your tech.
Penetration Testing
IT Support
Ready to fill your sales pipeline?
Let's TalkOur Blog
Stay updated with our latest insights, industry news, and expert advice
17 April 2026
Earth Day and Green Fleet: How Sustainability Is Reshaping Automotive Lead Generation
Earth Day and Green Fleet: How Sustainability Is Reshaping Automotive Lead Generation
Earth Day, observed every 22nd April, has evolved from a conscio...
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10 April 2026
Spring Car Sales Season: How Automotive Dealers Win in the March/September Plate Rush
Spring Car Sales Season: How Automotive Dealers Win in the March/September Plate Rush
The "26" plate has been on the road for weeks now, and the sprin...
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