CCMA research: self-service satisfaction is sinking
Customers are less happy to self-service complaints, refund queries, and routine servicing than in 2021 A new study commissioned by the CCMA and Odigo highlights a drop in self-service satisfaction across multiple contact reasons. An excellent example of this is complaints, with just 28% of customers now happy to self-serve them. In 2021, 34% of customers were willing to do so. Yet, this trend extends beyond submitting complaints. The “Voice of the Contact Centre Consumer 202